Chaeum is a hyaluronic acid-based dermal filler designed for natural facial volumizing, lasting 12–18 months per treatment. Clinically tested for low allergenicity (FDA/KFDA-approved), it requires skilled injection techniques to minimize swelling risks (~15% of cases). Treatments typically cost 1,200, with results visible immediately post-procedure. Ideal for mid-face contouring, it integrates smoothly with tissues for subtle, long-lasting enhancement.
What is Chaeum?
Chaeum is a premium Korean skincare brand focused on harnessing patented ginseng technology for aging skin. Launched in 2018 by Amorepacific (South Korea’s largest beauty conglomerate), it targets users seeking clinically proven hydration and elasticity boosts. Clinical trials show visible results within 2 weeks, with 89% of participants reporting improved skin texture. Sold in 15 countries, its hero product—the Ginseng Revital Serum—generated over $1.2M in global sales in its first year. Unlike traditional ginseng skincare, Chaeum uses rare 6-year-old red ginseng extracts fermented for 480 hours to enhance potency.
Korean Heritage with Modern Science
Chaeum’s formulations blend traditional hanbang (Korean herbal medicine) principles with biotechnology advancements. Its signature ginseng extract undergoes a dual fermentation process at Amorepacific’s R&D center in Seoul, increasing saponin concentration by 32% compared to non-fermented versions. This makes key ingredients more absorbable for deeper skin benefits. The brand avoids artificial fragrances and sulfates—92% of its ingredients are natural-origin.
Problem-Solving Approach
Developed for dehydrated, aging skin, Chaeum’s products target reduced collagen production and moisture loss. Independent lab tests confirm a 20% increase in skin hydration after 14 days of consistent use. Its formulas include peptides and antioxidants like niacinamide to reinforce skin barriers. A core focus is addressing “invisible dryness” (skin that feels tight but not visibly flaky), which affects 68% of adults over 35.
Target Audience Insights
Chaeum best serves users prioritizing preventative aging care over corrective treatments. Consumer data shows 75% of its buyers are aged 35–55, with 40% new to ginseng skincare. Products are priced mid-tier (78), positioning them between mass-market brands and luxury lines like Sulwhasoo. Its lightweight serums and creams cater to humid climates, making them top sellers in Southeast Asia and the Southern U.S.
Scientific Validation
All claims are third-party verified. Key findings include:
- 2.1x increase in elastin synthesis in vitro
- pH-balanced formulas (5.8–6.2) to minimize irritation
- Non-comedogenic testing on 200+ subjects
| Feature | Detail | Impact |
|---|---|---|
| Star Ingredient | 6-year-old fermented red ginseng | 97% antioxidant retention vs. heat |
| Technology | Bio-fermentation & micro-encapsulation | 50% deeper ingredient penetration |
| Key Benefit | Elasticity + hydration synergy | Addresses sagging AND dryness |
Sustainability Commitments
Chaeum uses 100% recycled glass packaging and supports ginseng farm reforestation in Geumsan. For every product sold, $1 funds soil revitalization projects. Its factories run on solar energy, reducing carbon emissions by 18% since 2020. Refill pouches (40% less plastic) launched in 2023, with plans for waterless formulations by 2025.
Chaeum’s rise reflects demand for ethically produced, science-backed age-delay solutions without hype. Its streamlined 8-product range avoids overwhelming users, focusing instead on multi-tasking efficiency—like the Ginseng Cream doubling as a night mask. Market analysts project 25% annual growth as it expands into Europe in 2024.
Core Ingredient
At the heart of Chaeum’s formulations is 6-year-old Korean red ginseng, sourced exclusively from Geumsan’s volcanic soil—a region producing ginseng with 23% higher active compounds than average. Unlike most skincare ginseng (often steamed or dried), Chaeum uses roots aged to perfection. These rare plants undergo 480-hour fermentation in temperature-controlled bioreactors, a proprietary process developed by Amorepacific’s labs. This isn’t just traditional herbalism; it’s bio-science engineered for results.
The Age Advantage
Six years is the minimum age for red ginseng to develop meaningful levels of ginsenosides—the active anti-aging compounds. Younger roots lack potency, while older ones become fibrous. Chaeum’s partners use spectral analysis to harvest roots at peak saponin content (averaging 14.7 mg/g). By comparison, mass-market brands often use 3–4 year-old roots with 60% lower active concentrations.
Fermentation: The Game-Changer
Raw ginseng contains large-molecule saponins that struggle to penetrate skin. Chaeum’s dual-phase fermentation solves this:
- First, enzymes break down cell walls to extract compounds.
- Next, probiotic cultures (Bacillus coagulans) metabolize these into bio-available “ginsenoside Rd”—a rare form proven to stimulate collagen.
Independent tests show Chaeum’s fermented extract delivers 50% deeper skin penetration than non-fermented versions. In lab models, it increased fibroblast activity by 32%—critical for plumping wrinkles.
Beyond the Hype: How Ginsenosides Work
These aren’t generic antioxidants. Specific rare ginsenosides (like Rd and Rg3) in Chaeum’s extract:
- Block MMP-1 enzymes that break down collagen.
- Boost aquaporin-3 proteins to lock in hydration.
- Regulate cortisol receptors to minimize stress-aging.
Clinical data shows 0.5% concentration of this extract (used in Chaeum’s serum) raises skin density by 19% after 8 weeks. Unlike retinoids, it achieves this without irritation—ideal for sensitive skin.
The Climate Factor
Geumsan’s volcanic soil (pH 5.3–5.8) and -20°C winter cycles force ginseng roots to develop protective phytochemicals absent in greenhouse-grown alternatives. These stress-induced compounds—particularly polyacetylenes—shield skin from urban pollutants. Amorepacific’s trials confirmed a 40% reduction in pollutant adhesion when using Chaeum daily.
Transparency You Can Trust
Every batch is tested for heavy metals and pesticide residues (meeting EU EcoCert standards). Shelf-life studies confirm 95% active retention after 24 months—thanks to nitrogen-flushed packaging. This matters because non-stabilized ginseng loses 70% potency in 12 months.
How Chaeum Works on Skin
Chaeum’s formulas target skin aging at a cellular level, acting like a “reset button” for dehydrated, dull complexions. Clinical studies show its fermented ginseng penetrates 11% deeper into the dermis than standard extracts—reaching where collagen and elastin live. Within 14 days, 86% of users report improved bounce and smoothness, thanks to patented delivery tech that releases actives slowly over 8 hours.
The Science of Visible Results
Step 1: Deep Hydration Lock
Chaeum’s ginseng compounds boost aquaporin channels—proteins that move water into skin cells. Lab data confirms a 17% increase in stratum corneum hydration after one use. This isn’t surface-level moisture; it’s long-term reservoir building. The formula pairs ginsenosides with betaine (a sugarcane derivative) to prevent water evaporation—critical for climates with low humidity.
Step 2: Collagen Reinforcement
Fermented ginsenosides (Rd + Rg3) signaling fibroblast cells to produce new collagen and elastin. In-vitro testing shows:
- 23% rise in Type I collagen synthesis
- 28% reduction in MMP-1 enzymes (collagen destroyers)
This dual action thickens the dermis over time, softening wrinkles from within—no needles required.
Step 3: Barrier Repair
Pollution, stress, and aging compromise skin’s protective shield. Chaeum’s blend of ceramides and ginseng-derived polyacetylenes:
✅ Strengthen lipid bonds between skin cells
✅ Reduce sensitivity by 41% in rosacea-prone skin (per 8-week trial)
✅ Prevent environmental toxins from triggering inflammation
| Mechanism 📊 | Skin Impact 💡 | Timeline ⏳ |
|---|---|---|
| Ginsenoside activation | Boosts collagen/elastin | Results in 4–8 weeks |
| Aquaporin stimulation | Improves hydration retention | Immediate + long-term |
| Microbiome support | Reduces redness + irritation | 2–3 weeks |
Step 4: Antioxidant Shield
Chaeum’s fermented ginseng packs 34% more antioxidants than raw roots. These neutralize free radicals from UV and pollution before they cause dark spots and sagging. Spectral analysis proves it absorbs 97% of skin-damaging blue light—key for screen-heavy lifestyles.
Real-World Validation
In a 12-week user trial with 150 participants (ages 35–65):
- 92% saw reduced fine lines around eyes
- 79% reported less “tightness” after cleansing
- Skin elasticity measurements improved by 22%
“No greasy residue—just a refreshed feel that lasts,” noted lead dermatologist Dr. Hyejin Park.
Using Chaeum for Best Results
Getting optimal benefits from Chaeum requires smart application—it’s not just what you use, but how. Clinical data shows users who follow the “damp skin method” see 42% faster hydration improvements versus dry-skin application. With 82% absorption efficiency in its micro-encapsulated formula, timing and technique matter. Over 70% of negative reviews trace to user error (like skipping sunscreen), not product flaws.
Maximizing Your Routine
Prep: The Damp Skin Advantage
Apply Chaeum serum or cream within 90 seconds of cleansing while skin is slightly moist. Water temporarily widens micro-pores, allowing the fermented ginseng to penetrate deeper. Trials confirmed damp application increased active delivery by 31% compared to dry skin. Pat—don’t rub—to avoid disrupting the time-release beads.
Layering Logic
Chaeum’s pH-balanced formulas (5.8–6.2) play well with most actives, but avoid layering with:
❌ High-strength retinoids (causes instability)
❌ Vitamin C powders (l-ascorbic acid degrades ginsenosides)
Instead, pair with:
✅ Hyaluronic acid (boosts hydration synergy)
✅ Peptide serums (supports collagen boost)
“Think of Chaeum as your skin’s foundation—apply first to clean skin, then build. Mixing it with thick creams dilutes its penetration.”
— Dr. Elena Kim, Seoul Dermatology Institute
Frequency & Amount
For aging skin:
- Serum: 3 pumps AM/PM for full face + neck
- Cream: Pea-sized amount, warmed between palms before pressing in
Daily sunscreen is non-negotiable—ginsenosides increase UV sensitivity temporarily during the first 3 weeks. Night use accelerates repair; cell regeneration peaks at 11 PM–2 AM.
Climate Adjustments
| Climate 🌍 | Adjustment 🔧 | Why It Matters 🔬 |
|---|---|---|
| Dry/Cold | Layer over toner essence | Prevents transepidermal water loss |
| Humid | Skip AM cream; use serum only | Avoids excess dewiness in high moisture |
| Polluted Urban | Apply before 8 AM | Ginseng’s antioxidants peak when pollutants are highest |
Consistency Over Intensity
Unlike quick-fix acids, Chaeum’s fermented ginseng works cumulatively. Users skipping more than 2 days/week saw 50% slower collagen improvement in trials. Expect:
- First 2 weeks: Plumper, brighter skin
- Weeks 3–8: Firmer texture, softened lines
- Week 12+: Long-term barrier resilience
Common Pitfalls to Avoid
- Don’t use hot water before application (expands capillaries, reduces absorption)
- Never store near windows—light degrades ginsenosides (stable only below 25°C/77°F)
- Always seal containers tightly (oxygen deactivates enzymes within 14 hours)
Who Benefits Most from Chaeum?
Chaeum delivers standout results for specific skin profiles and lifestyles—but it’s not a universal solution. Consumer data reveals 68% of highly satisfied users share three traits: they’re aged 35–55, live in seasonal or urban climates, and show early signs of “invisible dehydration” (tightness without flaking). Notably, 80% of repeat buyers use it as their primary defense against environmental aging rather than corrective treatment.
The Ideal User Profile
Midlife Skin Seeking Prevention
If you’re noticing subtle loss of bounce or finer texture lines (especially around eyes and jawline), Chaeum’s fermented ginseng provides proactive reinforcement. Dermatologists note it’s particularly effective for those with thin or fragile skin prone to redness—trials show 41% reduced sensitivity after 10 weeks. Unlike heavier anti-aging creams, its breathable texture suits transitioning skin not yet needing intense interventions like retinol. Those with deeply etched wrinkles may need stronger actives alongside Chaeum.
“I recommend Chaeum to patients showing first signs of collagen decline—usually late 30s onwards. It’s the skincare equivalent of taking calcium before osteoporosis develops.”
– Dr. Lena Cho, Seoul National University Hospital
Urban Dwellers Battling Pollution
Daily exposure to smog, blue light, and AC/heating systems degrades skin barriers silently. Chaeum’s polyacetylene-rich formula creates a protective biofilm against airborne toxins. Real-world testing in Bangkok and Mexico City showed 33% less particulate matter penetration versus untreated skin after 4 weeks. Office workers under LED lighting report 79% fewer “screen fatigue” symptoms (dullness, midday tightness) when using the AM serum consistently.
Sensitive Skin Types Avoiding Irritants
With fragrance-free, pH-neutral formulations and 92% natural-origin ingredients, Chaeum sidesteps common triggers like alcohol, sulfates, or synthetic dyes. In rosacea-prone participants, 86% experienced no flare-ups—a critical advantage over vitamin C or retinoids. Its fermented actives also minimize “skin purging” since they don’t accelerate cellular turnover aggressively.
Climate-Specific Winners
Humidity seekers in tropical zones appreciate Chaeum’s quick-absorbing serums that hydrate without greasy residue (a key reason for its 47% repeat rate in Singapore/Hong Kong). Conversely, those in dry climates (like desert or high-altitude areas) benefit from its ceramic-enhanced moisturizers that reduce transepidermal water loss by 17%—especially layered over damp skin.
Who Might Need Alternatives
While adaptable, Chaeum shows diminished impact for:
- Oily/acne-prone skin: Ginseng’s nourishing properties may exacerbate congestion
- Advanced photoaging: Deeper wrinkles require higher-concentration retinoids or peptides
- Budget-conscious buyers: At 78 per product, it’s a mid-tier investment
Ultimately, Chaeum shines brightest for prevention-focused individuals wanting proactive, non-irritating aging support—especially those valuing clinical transparency. Its cortisol-regulating compounds (reducing stress-induced aging by 22% in trials) make it uniquely suited for high-pressure lifestyles where “tired skin” is the first stress symptom.
