Last week, some Internet celebrity studios in Hangzhou were sealed off because customers became paralyzed after being injected with “Korean version botulinum toxin” purchased online. The owner of a beauty salon secretly told me: The cost of botulinum toxin at 299 yuan on the platform may be less than 50 yuan, and cold chain transportation simply cannot be guaranteed. Just look at the official website of the National Medical Products Administration (filing number NMPA-2024-BT045). Regular clinics use type A botulinum toxin with traceability codes.
Platform Price Comparison
Take a look at this price comparison table. After reading it, you may want to curse:
Item | Price on Taobao/Micro-business | Regular Clinic Price | Hidden Traps |
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Wrinkle Removal for a Single Area | 299 – 599 yuan | 800 – 1500 yuan | Does not include doctor’s injection fee |
Slimming Face Injections | 666 yuan with free shipping | 1800 – 3000 yuan | May use cheap Hengli to impersonate Botox |
Slimming Shoulder Injections Package | 888 yuan for buy-one-get-one-free | 3000 – 5000 yuan | Insufficient dosage requires a second injection |
Last month, a girl from Shenzhen cried to me: She bought botulinum toxin for 499 yuan on Pinduoduo, but was charged 2800 yuan for the injection fee! The trick of beauty salons is like this – the platform price only includes the product cost. If you really want an injection, you have to pay for three additional items:
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Doctor’s Consultation Fee (300 – 800 yuan)
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Injection Operation Fee (500 – 2000 yuan per area)
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Postoperative Repair Kit (mandatory purchase of 598 yuan)
What’s more troublesome is the cold chain problem. The botulinum toxin in regular clinics is refrigerated at 2 – 8°C throughout the process, but deliverymen admit: “In summer, beauty products are delivered in the same insulated box as takeout”. The 2024 drug administration sampling report shows that: The activity ingredient deactivation rate of online botulinum toxin is up to 73%, which is why some people feel no effect after injection.
Hidden Fees Breakdown
Do you think you have saved money? Look at these three real cases:
Case 1: Ms. Zhang from Shanghai The micro-business quoted 680 yuan for slimming leg injections. The actual cost breakdown:
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Drug Cost: 680 yuan
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President’s Designated Fee: 1000 yuan
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Special Area Surcharge: 800 yuan
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3 Doses of Postoperative Swelling Reduction Injections at 600 yuan each Total Cost: 4680 yuan (1200 yuan more expensive than the clinic’s quotation)
Case 2: Mr. Wang from Guangzhou The 399 yuan wrinkle removal package bought from Douyin live streaming. When arriving at the studio, he was informed:
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399 yuan is for 100 units (actually need 300 units)
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Upgrade to Expert Operation Fee: 2000 yuan
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5 Sheets of Postoperative Repair Facial Masks at 198 yuan each Total Cost: 3399 yuan (the clinic’s equivalent service is fully covered for 2800 yuan)
The scariest thing is not the money. In March 2024, a client in Hangzhou (File Number HL-045) learned a lesson: The botulinum toxin purchased online was denatured due to improper storage, causing an immune reaction after injection, and the subsequent treatment and repair cost 28,000 yuan!
Remember these three must-ask clauses:
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Does the quotation include the doctor’s operation fee?
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Can the drug traceability code be checked on site? (It can be scanned and verified through the National Medical Products Administration APP)
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Is free repair provided in case of an allergic reaction?
The owner of a beauty salon privately revealed: The cost price of Botox purchased by clinics is 580 yuan per injection, those sold for 300 yuan are either fake or diluted to such an extent that they cannot produce any effect.
Clinic Package Advantages
Last week, a girl brought the “Korean Authentic” botulinum toxin she bought online to me. Scanning the code showed that the filing number on the National Medical Products Administration website was forged. Clinic packages have three invisible benefits that many people don’t know:
Comparison Item | Online Products | Clinic Packages |
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Operating Personnel | Inject by Themselves Following Videos | Medical Staff with Certificates |
Allergy Handling | Sellers Block and Run Away | Compensation Insurance Takes Effect |
Long-term Cost | Average Monthly Repair Cost of 500+ Yuan | Buy 6 Times and Get 2 Times Free |
The 2024 Beauty Research Institute Report (No.MV-562) shows that the repurchase rate of clinic customers within 3 months is three times that of online shoppers. Last week, I handled a typical case: A group of wealthy women in Shenzhen customized a 28-day face-changing package. As a result, they developed asymmetrical faces after injecting themselves and finally had to spend 30,000 yuan to repair at the clinic.
Promotion Calendar
The promotional strategies of beauty salons actually follow certain patterns:
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Off-season Strike in March-April: Buy Slimming Face and Get Neck Wrinkle Injections (A studio in Hangzhou made a turnover of 1.5 million yuan with this strategy last year)
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Summer Vacation Warm-up in June: 70% off with Student ID + Free Postoperative Ice Packs
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Anniversary Promotion in November: Old customers bring new ones, and both get one free injection
Pay special attention to activities labeled “Anniversary Celebration” – A clinic in Shanghai was found to have used unlicensed doctors during this period last year. Here’s a tip: Check whether the promotion includes the “Doctor’s Service Fee” item. Regular clinics will never discount this part of the fee.
Here’s a real lesson: In March 2024, a client in Hangzhou had redness and swelling that did not subside after using a “Double 11 Stock-up Coupon” for forehead wrinkles, because the expired product was used. Remember the golden rule in the promotion calendar: Buy services within 3 months and don’t stock cards and coupons for more than half a year.
Bargaining Tips
What medical aesthetics consultants fear most is not “It’s too expensive”, but “I saw a cheaper group purchase price on Xiaohongshu (Little Red Book)”. Last month, a medical institution in Shenzhen was forced to offer an annual slimming face package for 19,800 yuan, a direct reduction of 60% from the regular price, because a client compared it with the Douyin live streaming price.
Three Must-Use Bargaining Tactics:
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Go to the clinic at 3 pm on Wednesday (the least busy time for clients, consultants have performance pressure)
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When comparing, say “Cosmetic Institution Gives Away 3 Times of Aquatic Light Needling” (specific to the competing product package number)
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Ask to Split Projects (For example: “Inject the forehead wrinkles today. If the effect is good, then apply for an annual card”)
Bargaining Phrases | Wrong Demonstrations | Correct Operations |
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Ask for Free Gifts | “Can you give me some facial masks?” | “I saw your public area promoting Brand X. I want 2 boxes of their freeze-dried powder to match the treatment” |
Press on Price | “It’s too expensive” | “My sister had an eye treatment here last month for only 5800 yuan” (mention the real client’s surname) |
The manager of a medical aesthetics clinic in Beijing revealed: “If clients mention the data in the 2024 Beauty Research Institute Report (No.MV-562), we will directly give the internal price to employees“. Remember to check whether the product batch number corresponds to the filing number on the National Medical Products Administration website. Last year, a client got a 15% discount by relying on this.
Shipping Insurance Strategies
Once the temperature of cold-chain transported botulinum toxin exceeds the limit, the deactivation rate is as high as 73%. A Shanghai purchasing agent lost 86,000 yuan in compensation to a client because he saved 98 yuan on insurance, causing 12 bottles of “White Venom” to turn into saline. You must ask the seller to upload a video of loading the goods, especially taking a picture of the thermometer and waybill together when sealing the box.
Insurance Type Selection:
Basic Insurance: Covers Loss but Not Damage (Suitable for Tablet-type Products)
Temperature Control Insurance: 2 – 8°C Full-process Monitoring (Additional 23% Charge)
In 2024, Qingdao Customs intercepted medical aesthetics products. Among them, 82% of damaged items did not purchase insurance. It is recommended to split the shipment into multiple small packages, such as 3 bottles + 5 bottles in separate boxes. Even if taxed, some goods can still be retained. For Korean direct mail, make sure whether it includes the clause of “Full Refund in Case of Customs Clearance Failure”. The clause helped a client of a certain forwarding company recover a loss of 140,000 yuan.
Real Pitfall Case: Ms. Wang from Hangzhou (File Number HL-102) lost her goods and left a bad customs record because she trusted the “Guaranteed Customs Clearance” promise and chose uninsured transportation. Regular logistics companies will provide a transportation contract with the company name on it